brand: [OE] A brand was originally a ‘piece of burning wood’; the word comes from West and North Germanic *brandaz, a derivative of the same base (*bran-, *bren-) as produced burn, brandy, and perhaps broil. In the 16th century it came to be applied to an ‘(identifying) mark made with a hot iron’, which provided the basis for the modern sense ‘particular make of goods’, a 19th-century development.
A specialized (now archaic) sense of the word in English and other Germanic languages was ‘sword’ (perhaps from the flashing sword blade’s resemblance to a burning stick). This was borrowed into Vulgar Latin as *brando, and its derived verb *brandīre came into English via Old French as brandish [14]. Brand-new [16] may be from the notion of emerging pristine from the furnace. => brandish, brandy, broil, burn
brand (n.)
Old English brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz (cognates: Old Norse brandr, Old High German brant, Old Frisian brond "firebrand, blade of a sword," German brand "fire"), from root *bran-/*bren- (see burn (v.)). Meaning "identifying mark made by a hot iron" (1550s) broadened by 1827 to "a particular make of goods." Brand name is from 1922.
brand (v.)
c. 1400, "to brand, cauterize; stigmatize," originally of criminal marks or cauterized wounds, from brand (n.). As a means of marking property, 1580s; figuratively from c. 1600, often in a bad sense, with the criminal marking in mind. Related: Branded; branding.
双语例句
1. But that doesn't mean this brand of politics is dead or dying.
但那并不意味着这种政治主张已经或正在消亡。
来自柯林斯例句
2. The Sunday Times remains the brand leader by a huge margin.
《星期日泰晤士报》仍以巨大的优势稳居报业龙头的地位。
来自柯林斯例句
3. It would be uneconomical to send a brand new tape.
寄一盘新磁带过去不合算。
来自柯林斯例句
4. Yesterday he went off to buy himself a brand-new car.
昨天他去给自己买了一辆崭新的小汽车。
来自柯林斯例句
5. Brand's keen ear caught the trace of an accent.
